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Welcome to: I.F.N. Foundation

Sustainability” a term that we hear repeated constantly in our daily lives, but what does it really mean? What can we do to ensure that there is not just a word written somewhere or spoken by someone? What can make everything we use every day sustainable?
To be sustainable“, “to consume in a sustainable way” means in a few simple words to lead a lifestyle that is able to satisfy the needs of an entire population but that manages to be at the same time “bearable” primarily at the environmental level and at economic and social level.
All of this may not seem feasible if we consider our frenetic modernity, the wrong “throwaway” habit and the current lifestyle guides us.
The first step to take if we want to change the world around us, save it, but at the same time think in terms of liquidity and business is to reflect on our current economic model.
Today’s economic model follows a defined “linear” scheme, that it goes from the design to the end of life of an “object” not worrying about having an industrial process and then its sustainable disposal / recycling, much less care is taken to limit waste , losses and energy consumption.
All this is harmful to the environment as pollutants are produced and at the same time, given the waste, the economic income of any company is reduced.
What can we do then?
There is nothing to invent, the solution is there … we must move towards an economic model that follows a “form” scheme different from the current one, our alternative is a circular economic model.
By circular economy we mean an economy designed to be able to regenerate itself, unlike the linear one.
In this economic typology, the flows of materials are of two types: the biological ones that are able to be reintegrated from the biosphere autonomously, or almost, and the “technical” ones, which will then have a sort of “new life” without actually returning in the biosphere.
All this is aimed at minimising the input of matter and energy and limiting waste and losses, thus also giving a new social and territorial value to the area that is taken into consideration.
It may seem like just a beautiful prospect, difficult to achieve but this economic model has been practically implemented (finding numerous advantages for companies) in a practical way by by different authorities who in recent times has been totally dedicated to the environmental cause.
Al Gore has developed his own strategy: “MANIFESTO FOR A SUSTAINABLE CAPITALISM”.
Sustainable capitalism defines a structure aimed at maximising economic value over the long term by reforming markets, integrating environmental, social and governance parameters into the various decision-making processes.
In the long run, sustainable companies perform better than those that do not adopt sustainable systems; consequently those who invest in sustainable companies can count on considerable returns on their investments and less volatility.
For companies then there are numerous advantages such as: the ability to rely on satisfied investors and consequently the increase in their profitability over the long term, improvement of their brand and image and saving money thanks to the reduction of waste.

IFN is projected exactly on this economic ideology aimed at improving our future; wants to be a training tool that intends to integrate all this into the fashion world and the fashion lifestyle.
IFN supports progress, technological, economic and above all social progress, and this is where fashion and the fashion lifestyle come into play.
How?
Fashion, fashion in general, is among the most widespread artistic forms that man has ever developed, and just like any other art form, which can range from painting to architecture, fully reflects what thoughts and emotions are and the moods of a society in a given historical context.
The fashion and the concept of fashion that are taken into consideration and disclosed by IFN are precisely those that want to be understood as an art form, an art form that wants to convey the will of a society to get up, to progress, a fashion that wants to exploit media visibility and its communicative and expressive power so as to be able to set itself as an example, an example that wants to aim at the development of a society that cares about being informed, that is interested in culture and research, that takes care of itself and what surrounds it.

A fashion system that wants to act as training tools for lifestyles, which aim to improve the individual, society and the relationship that both the former and the latter have with the environment.
Sustainable fashion lifestyle means this for IFN, it means progress, awareness, the ability to exploit one’s visibility; and who can do better than a fashion icon or a well known brand to spread a progressive ideology?
Those who lead a fashion lifestyle are followed by people, by society … Icons are imitated, you dream of being like them … So who better than those who are able to “launch trends” would be able to gain a foothold in the population to change the reality we live in?
INF wants to stimulate future generations of creative minds to be much more than just that.

V. Perrotta

We also are a Network of 24/7 A.I. R&D and digital MEDIA productions from 7 different area of the world focusing on the niche segment of  A.I, Art, Sustainable Design, Sustainable Trading and Fashion. I.F.N.  sets the highest standard for excellence in reporting and producing Art, Design, Fashion and Lifestyle Events, Following the highest standard in consulting the trade of international Commodities.

After 12 years of research & development IFN Network become a Foundation that now lead IFN Holding and IFN Trading in stable Join Venture with major Worldwide Industrial and Trade companies.

I.F.N. Foundation also provides the most comprehensive and fastest review of fashion ever. The audience community our Fashion Tv’s is considered the most extensive and art/design/fashion-oriented target group among all media consumers.

THE IFN MODEL

“Our business model is anchored in a long term vision that builds on the heritage of our Brands and Houses and stimulates creativity and excellence. This model drives the success of our Network and ensures its promising future.”

THE I.F.N. SPIRIT

IFN Network

brings together truly exceptional Brands and Houses. Each of them creates products that embody unique savoir-faire, a carefully preserved heritage and a dynamic engagement with modernity. These creations make our Houses ambassadors of a distinctively refined art de vivre.

All we do care is to develop excellencies in every area of business we are involved giving value to people and their beliefs.

About

I.F.N. Foundation

A Network of 24/7 digital MEDIA productions from 7 different area of the world focusing on the niche segment of  Art, Design and Fashion. I.F.N.  sets the highest standard for excellence in reporting and producing Art, Design, Fashion and Lifestyle Events.

International Fashion Network is also “the first and best distributed Digital MEDIA network of the world” which focus its core business on the “niche” market of “Art, Sustainable Design and Sustainable Fashion”. Our high quality video productions and reportage are used communication and marketing wise by all the major conventional broadcasters and media and brand companies which are the referents for expertise and biggest stake holders of this fast evolving industry’s “niche”.

Our daily activities keeps us busy with exploring the new designers and brands proposal evaluating and examining the items proposed on the market through interviews, products examination, movies, still life productions, consulting or creating commercial campaign for brands and companies in need of a strong and impressive visual communication, corporate movies for brands and companies which need a more glamorous approach to the local and/or international market, advertising commercials, outdoor advertising, fashion and technical photo shoots for us and for the most prominent media player printed and digital present in this market’s target.

Vision

OUR LONG TERM VISION 

IFN has successfully preserved a family spirit that places priority on long-term vision. The Network’s vocation is to ensure the development of each of its Brands/Houses while respecting their identities and their autonomy, providing the resources needed to create, produce and market their products and services through carefully selected channels.

The fundamental values articulated by our President Manuel Ivan Maria Perrotta when the Network was created are shared by every member of  the Network. These imperatives inspire excellence and constitute the pillars of our performance and long-term success.

Manuel Ivan Maria Perrotta

Team work, patience, passion, strong drive and belief in human being are characteristics that any good entrepreneur should lead. This is what make the difference between the average and state of the art conduct.

BE CREATIVE AND INNOVATIVE

Creativity and innovation are part of our DNA. Over the years, they have ensured our Brands’ success and established their legitimacy. This combination of creativity and innovation is the foundation of our Brands and figures at the heart of the delicate balance required to continually renew our offer while resolutely looking to the future, always respecting our unique heritage.

Fundamental Elements

Development 90%
Design 80%
Marketing 65%
Integrity 100%

DELIVER EXCELLENCE

At IFN we never compromise on quality. Because we embody the world of craftsmanship in its most noble and accomplished form, we pay meticulous attention to detail and to perfection. From products to service, we cultivate our difference through this constant quest for excellence.

CULTIVATE AN ENTREPRENEURIAL SPIRIT

IFN has an agile and decentralized organization that encourages efficiency and responsiveness. It stimulates individual initiative by entrusting each person with significant responsibilities. Our entrepreneurial spirit encourages both risk-taking and perseverance. It requires pragmatic thinking and an ability to motivate teams, leading them to achieve ambitious objectives.

Engaged with Society

Hover Box Element

ENGAGED WITH SOCIETY

 Respect for these values is one of the keys to the performance of IFN Brands, engaging them with contemporary times and society. The Network has made sustainable development a strategic priority since its creation.

Today, this commitment establishes a clear position regarding the issue of the ethical responsibility of businesses in general.

Contact

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