LABORATORY OF STORE MANAGEMENT AND PERSONAL SELLING

– 4 WEEKS

UNINT – Store Manager Program

STORE MANAGER PERSONAL SELLING STRATEGY SESSION

– Positioning and Segment – Location
– Store Design
– Loyalty Management

OPERATIONS

– Assortment & Merchandising
– Communication and Promotion – Logistics and Operations
– Information Technology
– Human Resources

Final Stage (OPTIONAL)

– Analysis and control of the eco-financial dimension – Corporate Social Responsibility